Our history

DIRECT TO CONSUMER AT THE CORE

2021 - 2023
Reinforcement of our drop shipment capabilities to better serve the end consumer. Start of our ambitious 2025 Digital plan. Transformation of the Smartoys stores and organization on consumer events. Our retail concepts expanding to Portugal and Romania.

EXPANSION GÉOGRAPHIQUE ET NUMÉRIQUE

2020
Opening of CLD France European network, investment in drop shipment capabilities, launch of our Market Places operations

ROBOTISATION AND EXPANSION

2018
€ 2 million investment into the future: AutoStore – the automated warehouse robots. 1000 m² extra warehouse.

SERVICE DEVELOPMENT: OUR MAIN CONCERN

2015
Full rack-jobbing services. Tailor-made planogram optimization. EDI – VMI Integration / Early adopter of ESD (electronic software distribution)

NEW HORIZONS

2014
Opening of two new divisions: Personal healthcare and Household. We open new business opportunities with our partner Reckitt Benckiser. New logistics, retail, and reporting tools.

FIESTA CUBE & DRAGONWAR

2013
We started a new audio and consumer electronics range, the Fiesta Cube is an award-winning commercial success. Besides that, we expanded our collaboration with DragonWar and became the European Distributor.

BOARD GAMES

2012
We launched a new department to market and distribute board games in the Benelux territories. Our turnover blasted over 30 million euros.

MOVING

2010
We bought a new warehouse and office in Fernelmont, with 1500 square meters of storage facilities it will allow us to grow further in the coming years. We also became exclusive distributors for some renowned video game editors.

GROWTH

2007
Management is expanded with extra directors, we become the main supplier of the biggest specialized gameshop in French-speaking Belgium (Smartoys). We also broaden our customer base by welcoming some big retailers and by expanding to the north with the development of our Dutch-speaking activities.

FOUNDATION

1998
CLD is founded, our goal is to distribute video games (PC and consoles) to independent stores in Belgium and France.

KNOW IT ALL FIRST!

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CLD Distribution is a leading European distributor with over 25 years' experience in the entertainment industry. We offer a wide range of products to customers interested in video games, merchandising, IT accessories, trading cards and much more.
We help our suppliers amplify their brands by making your customers' eyes shine.

Contact Information

  • CLD warehouse, Rue du Grand Champs 14, 5380 Fernelmont, Belgium
  • Call Us: +32 (0) 818-302-02
  • Email Us: [email protected]
2023-24 CLD Distribution